An Overview of the Trademark Registration Process

Your Guide to Registering and Protecting Your Trademarks

You must register a trademark if you plan to open a company or have already enrolled in a company or business and are about to release products or services.

There is a comprehensive trademark registration process that we must comprehend.

Let's talk about the whole trademark registration process:

Trademark Research

A trademark search will uncover any existing trademarks that may restrict you from registering your own. A search saves you time and money by lowering the chances of your trademark application being denied.

It also aids you in avoiding trademark infringement. You can conduct your search or hire a professional to perform a thorough search for you.

You may need legal assistance verifying the data and assessing any potential issues.

Trademark Application

It's usually a good idea to register with the USPTO's Principal Register.

Principal Register offers the most protection to trademark owners, along with an assumption that the trademark is valid, that the registrant owns the mark, and that the registrant has the sole right to use the effect.

However, your trademark must follow guidelines to be registered on Principal Register, so do your research or consult with a lawyer before applying.

Suppose your mark does not qualify for registration on Principal Register for some reason. In that case, you can still apply to the registrar on the Supplemental Register, though you will have less protection than if your mark is registered on Principal Register.

Documents Required

1. The type of products and services for which the trademark is being registered; the filing basis

  • The applicant's name, address, and signature, as well as the entity type

  • The type of products and services for which the trademark is being registered; the filing basis

  • The logo/trademark that must be registered as a digital image or illustration

  • The trademark's explanation and specifics

  • Fees

What Happens After Registration and Application?

Within three months, your proposal will be directed to an investigating attorney, who will review it.

If the attorney finds flaws in your proposal, you may receive an Office action (a notice that there is a problem with your application) to which you need to respond so that your application can continue.

After all problems and flaws are resolved, your mark will be published in The Trademark Official Press, a weekly publication from the United States Patent and Trademark Office (USPTO) that lists the latest published trademarks as recently canceled and restored registrations.

How Long Does Trademark Registration Take?

If no real objections are brought up, no opposing arguments are filed, and all records are filed electronically, registration usually takes 9 to 12 months to issue.

If Office Actions are issued, the procedure can take much longer.

Finally, an attorney can help you file the required post-registration documents with the USPTO as they become due. Contact BusinessRocket for consultation if you have any questions about your trademark or application.

BusinessRocket has been used by both large and small businesses to register their trademarks. Trademark registration services from BusinessRocket can help you protect your brand and maintain your company's reputation in the marketplace.